Digiday+ Member Exclusives
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Media Briefing: The 2024 media glossary, pt. 2
In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers' on-site content.
August 29, 2024 -
Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports
This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.
August 28, 2024 -
Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out.
August 27, 2024 -
Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing
Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients.
August 26, 2024 -
Media Briefing: The 2024 media glossary
Here’s the latest guide to what people talk about when they talk about the ever-changing media industry.
August 22, 2024 -
Future of TV Briefing: 8 charts that sum up the state of streaming advertising
This week’s Future of TV Briefing takes a visual look at the state of streaming ads.
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Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers.
August 20, 2024 -
Marketing Briefing: How brand safety has changed — even as Musk goes after GARM
This edition of the Marketing Briefing isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub.
August 20, 2024