Future of TV Briefing: How the future of TV shaped up in 2024

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.

Digiday+ Research: Marketers reflect on what they consider a successful 2024

It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year.

Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends

A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected.

Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen

What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the acquisition, which would vault Omnicom to the No. 1 position.

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind

Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.

Media Briefing: Efforts to diversify workforces stall for some publishers

A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.

Marketing Briefing: The case for and against Omnicom acquiring IPG

The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators.