Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market

This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.

Digiday+ Research: Amazon gets an even stronger hold over retail media

It looks like Amazon's stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of economic recession have sparked more questions about the negotiation process.

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension

Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking?

Ad Tech Briefing: The futility of a Google breakup?

The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `

Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition

Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.

Future of TV Briefing: How sports will hog the ball in this year’s upfront

This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.

Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers

Marketers are worried that any decision they make today could hurt their brand. So some aren't making them.