Digiday+ Member Exclusives
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Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.
June 19, 2025 -
Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.
June 18, 2025 -
Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
Google’s cookie U-turn eases U.K. Government scrutiny as U.S. antitrust remedy rulings near.
June 17, 2025 -
Media Buying Briefing: How Acadia is winning over creative work as well as media
Brands are ditching creative agencies by forming social creative content and messaging with media-side shops.
June 16, 2025 -
Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers
Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year.
June 12, 2025 -
Media Briefing: Reddit becomes a more noticeable source of publisher traffic
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
June 12, 2025 -
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
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Ad Tech Briefing: The DSP wars — a game of finance over features?
Amazon is taking aim at The Trade Desk’s spot in the ‘DSP duopoly’ of programmatic advertising.
June 10, 2025