Digiday Research: How Japanese marketers use influencer marketing

Attendees at the Hot Topic: Data-Driven & Content Marketing event in Japan shared their insights about influencer marketing.

Digiday Research: The state of the agency world

Digiday surveyed industry leaders to learn more about agency perceptions on brand safety, industry challenges, campaign performance and more.

Digiday Research: 90 percent of media execs think Amazon can threaten the duopoly

Ninety percent of executives at the Digiday Programmatic Media Summit think Amazon poses a credible threat to the Facebook-Google duopoly.

The Rundown: Digital publishing’s crash landing

In this week’s Rundown, we examine reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and more.

Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video

European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video.

Digiday Research: For most publishers, video is less than 25 percent of total content

In the face of the ubiquitous pivot to video, 80 percent of publishers say less than 25 percent of their content is video.

Digiday Research: For video production, 64 percent of publishers say cost is their biggest challenge

Publishers also struggle with the time it takes to make video and keeping up with demand for video.

The Rundown: ‘Verizon is here to stay. Go90 might not be.’

In this week’s Rundown, we look at the murky future of Verizon’s Go90, the cultural challenges of publishers’ pivot to memberships and more.