Digiday Research: European marketers are more concerned than Americans about data arbitrage

Eighty percent of European marketers say resolving arbitrage is important compared to 62 percent of U.S. marketers.

Digiday+ Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Undeterred by companies that floundered after pivoting to video, 86 percent of publishers in a previous Digiday survey said they intend to increase the amount of video they produce. Although only 4 percent of publishers make the majority of their video revenue from a social platform, 27 percent of publishers said social platforms were the […]

Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution.

Digiday+ Deep Dive podcast: The launch of IGTV

Will this new video product make money for content creators and publishers?

Digiday Research: Marketers lack consensus on how to limit arbitrage

Forty-three percent of marketers are using ads.txt as a way of limiting their exposure to arbitrage.

The Rundown: Cannes highlights agency woes

The Cannes Lions festival is designed as a celebration of agencies and their work. But increasingly it’s serving as a stark reminder of their mounting challenges.

Digiday Research: 37 percent of publishers say their video strategies focus on their owned sites

Revenue is not the No. 1 reason why publishers pursue a distributed video strategy.

Digiday Research: 62 percent of publishers get most of their video revenue from ads

Only 17 percent of the publishers surveyed by Digiday said the majority of their video revenue came from content licensing.