Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday+ Deep Dive podcast: Amazon bypasses agencies en route to brands
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday managing director of editorial products Shareen Pathak joins editor-in-chief Brian Morrissey to discuss how Amazon is working with brands directly, cutting out agencies.
Push play below to get started:
More in Marketing
AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Fewer holdcos, more ways to pick one: inside the changing agency pitch.
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.