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Digiday+ Member Exclusives
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Digiday Research: Subscriptions dominate ads in OTT revenue modelsDigiday surveyed media and advertising executives and found that over 90 percent believe subscriptions offer the best revenue models for OTT services.
February 26, 2018 -
Digiday Research: How Japanese publishers are approaching programmaticAt the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking.
February 23, 2018 -
The Rundown: Google distances itself from ‘platforms’In this week’s Rundown: Google distances itself from "platforms," Snapchat and Twitter woo publishers and Amazon lags in India.
February 22, 2018 -
Digiday Research: Programmatic TV is still 1 or 2 years awayDigiday research looked into the future of TV and found that the majority expect it to be a viable advertising channel within the next year or two.
February 21, 2018 -
Digiday Research: HBO Now tops TV Networks with OTT servicesDigiday research surveyed over 60 executives and found that HBO Now was the TV network doing OTT best and the YouTube TV was the online service with the most promise.
February 19, 2018 -
Digiday Research poll: 8 in 10 don’t think Facebook Watch will challenge YouTubeDigiday surveyed Digiday+ subscribers and found that the majority don't believe Facebook Watch can compete with YouTube in online video.
February 16, 2018 -
The Rundown: CMOs grapple for leverage vs. platforms
In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more.
February 15, 2018 -
Digiday Research: Third-party data is a big problem in digital ad campaignsDigiday's research found that unreliable third-party data was the most challenging aspect of using data in digital campaigns.
February 14, 2018