Digiday Research: VR is still more hype than reality

Digiday Research surveyed executives from media and marketing companies to uncover their approaches to VR -- and the development of the market.

Snapchat’s super-secret publisher help page

Many publishers privately grouse that Snapchat's secretive, too-cool-for-school corporate culture bleeds into their approaches to partners.

The folly of publisher alliances vs. the duopoly

The problems newspaper companies have had in adjusting to the digital world are not new -- or even mostly the fault of Google and Facebook.

Gwyneth Paltrow on building a lifestyle media brand: ‘It has to mean something’

Paltrow started Goop as a newsletter in 2008 and has since expanded the company to include commerce, product lines and books.

Ian Rogers, LVMH’s chief digital officer: ‘We sell culture, and the culture’s changed’

Ian Rogers turned heads in 2015 when he jumped ship from leading iTunes at Apple to join LVMH as its first chief digital officer.

Why publishers have video dreams

Publishers want to be programmers as video becomes the very crowded lifeboat of media.

The last empire: Inside Dentsu’s looming presence in Japan

Dentsu has unusual reach in Japan and the holding group has a unique position in that market.

Eyes wide shut: Marketers need to fix digital media

Now, more than ever, it’s become clear that for real change to happen in digital media, marketers will need to take responsibility for their role in creating problems, either through bad incentives or not-so-benign neglect.