Digiday+ Member Article

In this week’s Rundown: The Facebook algorithm shakeout has arrived, and publishers and agencies are struggling to adapt. Meanwhile, both camps are more bullish on Snapchat.

The Facebook shakeout has arrived
This week, we’ve been chewing over the rise and fall of LittleThings. It was a perfect case study of how a digital media company seemed to dig its own grave by scaling a business on the back of Facebook, then fail quickly when Facebook changed the rules of the game. But while it’s easy to return to the narrative that Facebook is the bad guy, it should be said that relying on one platform for your audience doesn’t seem like a sound strategy. The algorithm took its toll, but it didn’t help that LittleThings also had an ad problem, as it was competing in an already crowded world of lifestyle publishers. The Facebook shakeout had its first major casualty, but it almost certainly won’t be the last. — Lucia Moses

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