Linda Yaccarino, chairman of advertising and client partnerships for NBCUniversal, says media must get moving on solving problems. Our conversation is lightly edited and condensed.

Last year, you talked a lot about the need to address brand safety, media measurement and transparency issues. Are your priorities the same for 2018?
I certainly think some of those or all of those issues are the same. But broadly what I’m vocal about is the illogical inertia that is plaguing the advertising industry. There’s safety and transparency issues facing one side of the business. There are measurement issues on the other side. All of those need to be addressed. The industry hasn’t been doing enough. We’re just not willing to wait for other companies that the industry has traditionally relied on to measure viewing reliably or that we offer brand-safe environments.

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