Digiday Research: Social media platforms are losing traction with content marketers

Just under half of marketers say that social media platforms are their preferred channel for content marketing campaigns.

Retail briefing: Retailers are turning employees into influencers

Everyone's an influencer now, including store associates.

Video Briefing: Disney’s streaming ambitions will dent an existing, lucrative revenue stream

Disney's upcoming streaming service is a top priority, but it will also see the company lose out on billions through its film and TV licensing business.

Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video

The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.  This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to […]

DSPs grapple with whether to bid on impressions with no GDPR consent signals

Experts are predicting that, in time, the value of an ad impression will fluctuate depending on whether there is user consent information attached to it.

‘Content marketing has an ROI problem’: Insights from the Digiday Content Marketing Summit

Brand marketers gathered in Vail, Colorado last week to discuss how to do content marketing right, whether video is worth the investment, and how best to answer that pesky ROI question. Digiday+ members can download an in-depth Event Briefing below, detailing highlights, key conversations and new tactics and strategies from the three-day summit. Content marketing […]

Digiday Research: Content marketing could be bucking the in-housing trend

As more companies take marketing in-house, fewer companies are producing the majority of their content marketing material themselves.

News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate.