Bright spot for Twitter: Publishers are seeing video views jump

Twitter video views for news publishers are growing by as much as four or six times what they were mid last year. That said, Twitter viewership is still in the millions -- not billions. On Twitter, publishers can monetize from day one, which has helped drive incremental revenue as publishers syndicate existing clips on the platform. Twitter, meanwhile, also wants to work with publishers for live events coverage, which reached 31 million uniques last quarter.

Inside the officeless media agency where 75 percent of the staff is female

Goodway Group, a programmatic media buying and planning agency, is staffed with remote workers. And 75 percent of them are female. Jay Friedman, chief operating officer for Goodway, explained how this remote working model works for his company.

36 percent of publishers are wading into VR and AR

We asked our publisher VIPs at September's Digiday Publishing Summit whether they've broken the surface of virtual or augmented reality video. The numbers show that the nascent technology has a long way to go before reaching saturation – but it's definitely on its way. Brought to you by Digiday Pulse.

Inside YouTube’s big bet on Red

YouTube is spending millions of dollars to buy original content for YouTube Red. A year in, YouTube Red reportedly has 2.5 million subscribers, which means it has a long way to go. But don’t count out the site that’s become a global cultural force. This article is from the third issue of Pulse, Digiday's new magazine examining the shifts driving digital media and marketing.

‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with publishers as content becomes a point of differentiation for them. If they don't, publishers like Hearst will deprioritize them. "What you’re seeing is little bit of boldness to say we deserve a bigger piece of revenue," he said.

Get the agency trend report from Digiday Pulse

We asked agency VIPs at our October Digiday Agency Summit which trends are sticking and which are turning out to be just sound and fury. Here's the inside story on everything from platform spending to diversity quotas.

The Counterpuncher: The Guardian’s new CRO Hamish Nicklin is on a mission

For our latest issue of Pulse, Digiday's print quarterly magazine, we spoke to The Guardian's new CRO, Hamish Nicklin, about his plans for the publisher's commercial mission. "We’re chasing the wrong things," he says. "The idea of bombarding people with ads for the sake of scale, at cheap costs, is a bit rubbish. It doesn’t work for advertisers or consumers, or publishers. We’ve forgotten what really matters."

The definitive Digiday guide to what’s in and what’s out for 2017

It's almost 2017. And that means it's a time to look ahead. So here's the annual Digiday guide to what will be in and what will be out for next year