Snap, crackle and pop: Why Snapchat shows will fizzle in 2018

In a business driven by hit shows, Snapchat needs one badly.

In 2018, browsers will declare war on advertising

Browsers are about to retake their place as a critical front in how digital advertising evolves.

How Twitter could make a big comeback in 2018

Twitter is the ugly duckling of the platform world, but it's working hard to turn itself around. Next year will reveal if those efforts bear fruit.

Google may have found its ad tech foe: Amazon

Google has fended off all-comers, but it may have found a worthy opponent in ad tech: Amazon.

Amazon’s reality check: Why the e-commerce giant may not take over the world

Amazon’s ascendance is no foregone conclusion.

Digiday Research: 18 percent of European publishers are ready for GDPR

At the Digiday Publishing Summit Europe in October, we sat down with 35 industry leaders from across the continent and drilled down into two hot topics, ePrivacy and the General Data Protection Regulation. We asked their feedback on and expectations for the coming changes. Check out our earlier research on the state of agencies here. […]

Digiday Research: How Japanese marketers use influencer marketing

Attendees at the Hot Topic: Data-Driven & Content Marketing event in Japan shared their insights about influencer marketing.

Digiday Research: The state of the agency world

Digiday surveyed industry leaders to learn more about agency perceptions on brand safety, industry challenges, campaign performance and more.