Digiday+ Member Article

This is the second part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on virtual reality.

“Up until very recently, I would have said that AR is even further behind than VR because it requires so much innovation at the level of imaging and recognition so things can be overlaid [on the physical world] realistically,” said Michael Lebowitz, CEO of Big Spaceship.

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