Spending time on digital media properties can be a horror show. The pressures of the market mean that monetization comes well before user experience. Viewability requirements mean clicking on an article results in seeing almost no content, only ads. More ads frequently interrupt paragraphs. Autoplay video, even with sound, is now common. Many sites will have multiple autoplay video ads on the same page.

If anyone doubts how bad the user experience can be, please visit The Independent’s website and brace yourself. This is modern media — and it’s not getting better.

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