Digiday Research: Media buyers slow to adopt ads.txt buying

Only 23 percent of media buyers say they exclusively buy ads.txt-approved inventory despite the high number of publishers who have incorporated the text file.

The Rundown: ‘Tis the season for media company sales reorgs

Conde Nast, and before it, Hearst and NBCUniversal, have all recently reorganized to compete for digital ad dollars.

Video Briefing: AT&T is cleaning house at WarnerMedia

In the past week, both DramaFever and Super Deluxe have gotten the axe -- casualties of a new regime as AT&T's WarnerMedia looks to battle the tech giants.

‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital.

Digiday Research: Platforms are derailing attribution measurement more than GDPR

Marketers were concerned GDPR would harm attribution measurement capabilities, but now they've realized platforms like Google are making the most impact.

The Atlantic is building its video strategy around YouTube

After an ad deal struck last year, The Atlantic has put YouTube at the center of its video strategy and its writers at the center of its YouTube strategy.

How The Financial Times is using audio to drive subscriptions

Since the summer, the FT has been inserting offer codes into its audio shows driving people to dedicated URLs where they can subscribe.

Digiday Research: What marketers pay for branded content distribution

Clients are paying little for branded content distribution, instead most likely putting those costs onto the publishers.