Digiday+ Member Exclusives
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Digiday Research: Third-party data is a big problem in digital ad campaigns
Digiday's research found that unreliable third-party data was the most challenging aspect of using data in digital campaigns.
February 14, 2018 -
Digiday Research: 56 percent of brands plan to move more marketing in-house
Digiday surveyed brand executives and found that over half are planning to conduct more of their marketing internally.
February 12, 2018 -
Digiday Research: Publishers lag in understanding header bidding
Digiday Research polled publishing executives, and most admitted they could improve their knowledge about header bidding auction models.
February 9, 2018 -
The Rundown: Vice is a headwind for digital media hopefuls
In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls.
February 8, 2018 -
Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers
Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers.
February 7, 2018 -
Digiday Research: Communication is at the heart of media transparency problems
Digiday's research found 71 percent of respondents don't believe ads.txt will resolve ad fraud.
February 5, 2018 -
Digiday Research: Media buyers question quality of addressable TV targeting
Seventy-five percent of Digiday's survey respondents don't believe that addressable TV will replace digital advertising.
February 2, 2018 -
The Rundown: Tough times for publishers
In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get?
February 1, 2018