Digiday Research: Improving data quality is the top goal for marketers in 2019

Thirty percent of marketers surveyed say improving the quality of their data is their marketing organization's top priority in 2019.

Video Briefing: Ad buyers are frustrated by the limitations of OTT walled gardens

Brands are spending more on OTT advertising, but limited data sets and reporting from Amazon, Roku and Hulu has made it a challenging market for ad buyers.

Retail Briefing: QVC plots a comeback

Home shopping is spinning its pitch to brands in the DTC era.

Ad buyers are struggling to find Amazon advertising talent

Advertisers and agencies find workarounds to the lack of seasoned executives who know Amazon’s ad business.

Digiday Research: 43 percent of media buyers say they avoid news content

Forty-three percent of 400 media buyers surveyed by Digiday this November say they avoid buying ads in news-related content.

The myths of in-housing media buying: ‘People think it’s going to be easier’

Brand marketers were quick to underline just how many misconceptions there are about the realities of taking media buying in-house.

The Rundown: The shrinking ad agency world

In some ways, the consolidation drumbeat that’s closing out the year has only just begun.

‘Brand safety is hurting revenues’: Insights from the Digiday Programmatic Media Summit

Publishing executives gathered in Scottsdale, Arizona to discuss challenges and opportunities in programmatic advertising for the year ahead.