Digiday+ Member Article

About a year into Amazon’s acquisition of Twitch in 2014, one partnering publisher told Digiday the platform was “terribly exciting.” Twitch’s focus on gaming and its ability to connect publishers and advertisers to a highly engaged young and male audience were attractive. Four years later, not much has changed in Twitch’s pitch other than more ad formats.

A Twitch pitch deck from April 2018 titled “Overview & Capabilities” touts its community of gamers with studies about their engagement and ways brands can get involved. Digiday received the pitch deck, along with a separate deckĀ about Twitch’s audience dated October 2018, from a U.S. advertising agency.

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