‘Not there yet’: Amazon is a looming giant in influencer marketing

Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers.

As more PR moves in-house, ROI rises in importance

Most PR agencies are still dependent on tallying up total monthly views a publication receives, which clients say is not enough.

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network

Advertisers remain resistant to advertising on Facebook’s ad network because the controls Facebook has provided are insufficient, say ad buyers.

Video Briefing: Free OTT streaming video will be led by Amazon and Roku

Amazon and Roku have the platforms to build huge ad businesses. So why would they promote someone else's free video streaming service?

Digiday Research: With in-house agencies, marketers benefit from increased control more than cost savings

Most marketers say the greatest benefit of having an in-house agency is having greater control over their marketing according to 214 marketers.

Brandless launches subscriptions as it looks to build a CPG business

With a full year of business under her belt, Brandless CEO Tina Sharkey made the case for Brandless’s role in modern retail.

Addressable TV is poised for a breakthrough in the UK

Growth in viewership of VOD is an opportunity to go after SME businesses that would have otherwise poured their ad budgets into online media.

Retail Briefing: At NRF, retail execs focus on human employees over robots

At the National Retail Federation’s Big Show, retail’s lip service for its employees is as front and center as its technology.