Digiday Research: Marketers struggle with influencer marketing measurement

Twenty-seven percent of 83 marketers, polled by Digiday this April, said that measuring campaign effectiveness was the greatest challenge to influencer marketing.

Naked Retail Group is offering DTC brands physical store services

Naked Retail Group is taking a power-in-numbers approach to its store strategy.

Video Briefing: Free video streaming services are bulking up with licensed programming

More (older) movies and TV shows are coming to Pluto TV, Xumo and other free video streaming services.

Avon calling: The storied marketer looks to reinvent itself through a digital lens

Avon's latest focus is on the Avon Academy follows the brand’s more recent digital-centric efforts.

‘It’s just not what people go to Facebook for’: Despite struggles, Facebook isn’t giving up on Watch

Facebook wants TV-ad dollars and will continue to tinker away at a video product that can draw users and brand budgets. What that leaves is a platform that's having an identity crisis.

The deconstruction of the MCN: As YouTube matures, middlemen lose ground

MCNs, once heralded as a critical part of the YouTube ecosystem, has become a dirty word.

Former Amazon sales exec Jeremi Gorman is bringing new energy to Snapchat

Snap’s chief business officer Jeremi Gorman has come onboard to help the company through a turbulent year of executive turnover.

Investment-as-a-service piques DTC interest

While plenty of startup brands are being built on the backs of venture capital funding, an increasing number are looking to buck the stereotype of bloated VC funded DTC.