Snapchat Discover is a crowded field right now with the more than 100 media outlets ranging from hard news publishers such as The New York Times and NBC News to meme accounts Daquan and FJerry. The Dodo has managed to stick out by focusing on something the internet has always loved: animals.

Nearly two years after its launch on Discover, The Dodo has a daily channel, curates a public story and has produced three shows for Snapchat. Overall, The Dodo reaches 33 million unique viewers per month, the publisher said. Its daily channel alone has 5 million subscribers.

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