Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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Investment-as-a-service piques DTC interestWhile plenty of startup brands are being built on the backs of venture capital funding, an increasing number are looking to buck the stereotype of bloated VC funded DTC.
April 8, 2019 -
Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue splitTwenty-nine percent of 109 publishers polled by Digiday this April said not having the direct connection to the reader was the greatest challenge when working with Apple News+.
April 6, 2019 -
How Stitch Fix markets itselfStitch Fix, now an eight-year-old, $1.2 billion dollar company, is rethinking how it markets itself to users and potential customers.
April 5, 2019 -
DTC gold rush leads to the rise of holding companiesDigital brands thought they could go it alone in retail. Most of them were wrong.
April 5, 2019 -
The Rundown: Accenture’s deal for Droga5 marks a turning point for creative agenciesThe era of creative agencies is well and truly over with the sale of Droga5 to Accenture Interactive.
April 4, 2019 -
How companies like Stitch Fix, Rent the Runway and Jetblack are changing the way retailers work with brandsAs brands push for more direct sales and customer connection, the business model for middlemen has had to pivot as well.
April 4, 2019 -
As fast fashion falls out of style, H&M looks to reinvent itself as a champion for the environmentH&M is hoping that an environmentally conscious rebranding can help it bounce back from the rough patch it has been in.
April 3, 2019 -
Video Briefing: AT&T-Viacom negotiations show the future of carriage dealsAs distributors prioritize skinnier bundles, cheaper prices and profitability, cable network programmers will have to confront a new reality.
April 3, 2019