‘The long game’: Wayfair tries to find a retail lane in the Amazon age

Wayfair’s strategy is simple: out-executing Amazon in the area it knows it can own.

Video Briefing: Apple’s streaming video plans bring up more questions than answers

Apple still hasn't disclosed pricing and other business strategy with its upcoming TV services. Bundles appear to be the most likely option.

The Rundown: Apple News+ splits publisher opinion

There are distinct divisions between how publishers view the latest high-profile platform initiative.

In streaming video, direct-to-consumer is a lie

When it comes to TV, there are always going to be middlemen.

The brand builder: How David Jones became a reformed agency exec

With You & Mr Jones, he's created a holding company that is one part venture capitalist, one-part consultancy and one part agency.

Digiday Research: Instagram beats Snapchat and Facebook for story ads ROI

In a survey of 211 media buyers by Digiday, buyers rated Instagram Stories ads as higher performing than Snapchat or Facebook Stories ads.

How one CPG brand built a business on Amazon

Amazon’s rocked the boat for its vendor partners over the past month, but not all brands selling on the platform are reconsidering their relationship with the platform.

Why Fernando Machado is the most-loved CMO in advertising

In an age where marketing has veered closer to science than art, where micro-targeting and data are king, the Burger King CMO remains a champion of creativity.