Digiday Research: Media buyers say Amazon is the hardest platform to advertise on

Thirty-one percent of media buyers surveyed by Digiday said Amazon is the hardest platform to advertise on, more than any other platform.

‘They put roadblocks up’: Why some third-party sellers are souring on Walmart’s marketplace

Walmart's marketplace wants to be as Amazon-like as possible, but some sellers say the client experience still has room to evolve.

‘Doesn’t really sit anywhere’: Connected TV is up for grabs between TV and digital ad buyers

Agencies are looking to avoid a world in which their TV and programmatic buyers are competing against one another for the same inventory.

Digiday Research: HBO does OTT better than rival networks

In a poll of 44 publishing, entertaining, and production executives, two-thirds say HBO Now is the TV network doing OTT the best.

The upshot of GDPR: Programmatic ad rates are rising

In some cases vendors have said that the average CPMs for ad impressions that have consent strings attached have risen between 20 and 100 percent.

Few marketers require performance guarantees for branded content

Less than one third of marketers say they require performance guarantees in contracts for branded-content campaigns

Video Briefing: Amazon turns up the heat on subscription video programmers

Amazon has helped streaming video programmers distribute their subscription channels and make money. Now it wants a bigger cut.

The Rundown: Time is running out for ad-funded online news

Sustainable business models for online media of any kind aren’t easy to come by, but for those attempting to fund quality news content with advertising alone, the chances of maintaining one are looking increasingly slim. The challenges facing ad-funded newsrooms are numerous, and they continue to mount. For one, online advertising isn’t getting any easier. […]