The Rundown: Amazon and Walmart have vastly different streaming strategies

While Amazon throws millions of dollars around on Hollywood-quality programming, Walmart has its sights set on cheaper content. It's also focusing early on ways to see immediate returns from those investments as it pushes into shoppable, commerce-driven ads.

Digiday Research: Most publishers don’t benefit from behavioral ad targeting

The majority of publishers surveyed by Digiday don't believe that marketers buying cookie-target impressions is benefitting their ad businesses. Out of 40 publisher executives responsible for their company's revenue operations, only 33% said that behavioral targeting enabled them to generate additional revenues.

‘Why is this entire conversation based on mistrust?’: Insights from the Digiday Programmatic Marketing Summit

Brand and agency execs gathered to discuss the challenges they face and the opportunities they have found in trying to take control of the programmatic supply chain.

‘A slightly different kind of CEO’: MDC Partners’ Mark Penn wants to make his presence felt

The political-hustler-turned-advertising-exec-turned-holding-company-CEO of MDC Partners is embarking on a long-term and wide-ranging cleanup of the business.

Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’

Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote.

Pitch deck: Target is courting advertisers with first-party data

Target's pitch deck to advertisers showcases its advertising options, its first-party data and brand safety in advertising with the retailer.

Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of traffic.

Why advertisers find it so hard to quit the walled gardens

Breaking up with the walled gardens is hard to do but it’s not impossible as some advertisers are finding out.