Digiday+ Member Exclusives
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Lerer Hippeau’s Graham Brown on what’s next for DTC unicorns
Brown spoke to Digiday about the precautions of unicorn companies, how pitches have evolved as the DTC brand category has matured, and what categories he’s focusing on now.
April 1, 2019 -
Why a large-scale bundle could be the only hope for the subscription efforts of mid-tier publishers
Publishers occupying the middle ground are about to find out how big (or small) their subscription businesses can really be.
April 1, 2019 -
‘The middle is going to struggle’: In TV and entertainment’s race to the top, some get left behind
Chasing tech giants, big media giants are getting bigger. But where does that leave studios and production companies that aren’t as big, but not small either?
April 1, 2019 -
Digiday Research: Retail media plays catch-up to Amazon
Twenty-three percent of media buyers spending do so on Walmart compared to 90 percent who advertise on Amazon according to a Digiday survey of 71 media buyers this March.
April 1, 2019 -
Retailers want to buy tech companies
As in-house innovation labs falter and the competitive landscape picks up, retailers are buying up technology companies to gain an advantage.
March 29, 2019 -
Pitch deck: How Reddit is selling ads
Reddit is expected to surpass $100 million in U.S. ad revenue in 2019, according to eMarketer.
March 29, 2019 -
‘The long game’: Wayfair tries to find a retail lane in the Amazon age
Wayfair’s strategy is simple: out-executing Amazon in the area it knows it can own.
March 29, 2019 -
Video Briefing: Apple’s streaming video plans bring up more questions than answers
Apple still hasn't disclosed pricing and other business strategy with its upcoming TV services. Bundles appear to be the most likely option.
March 29, 2019