Digiday Research: What marketers are moving in-house in 5 charts

Marketers have moved various marketing functions in-house to regain control and save marketing dollars but it's not as simple as it seems.

WTF is authenticated consent?

Publishers are increasingly interested in tying together their logged-in user information, also known as authenticated users, with consent. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means.

How YouTube, Facebook and other platforms count video views

A breakdown of how long a video needs to play on platforms, including Snapchat, IGTV, Pinterest and Reddit, before it counts as a view.

The Rundown: The GDPR safety bubble has finally burst

Two months ago, the first real wake-up call was delivered to the advertising industry regarding the General Data Protection Regulation. After over a year of complacency from European businesses, most of which believed they could continue business as usual without changing much and remain complaint, attitudes are changing.

Facebook’s video subscription sales program: No-brainer or no dice?

Facebook can help publishers convert their big, established audiences into paying subscribers. However, will those subscribers belong to publishers or to Facebook?

WTF is click injection?

This week, Facebook filed a lawsuit against two app developers that have used click injection on its platform in order to fraudulently generate ad revenue. The case shows that the type of fraud -- click injection -- has evolved, say experts. Here's a refresher.

WTF is a Quality CPM?

With the advancement of reporting tools, buyers are now able to scrutinize partners at a much more granular level. That's why more are turning to a new version of CPM to value their media, called a Quality CPM. We break down exactly what that is.

Digiday Research: How digital ad-targeting methods are changing in 4 charts

The shift to first-price auctions and the decline of the third-party cookie around which ad tech has traditionally rotated, have prompted the need for a change in ad-targeting techniques. Here's a look at some of the trends.