What we’ve learned 14 months into GDPR

The flurry of activity from the U.K. data protection regulator has put the whole ad industry on notice, with many vendors having admitted the ICO has given the industry a second chance. No one wants to blow it. But it’s not all doom and gloom. Here's what we have learned.

The Rundown: Viacom maintains a hands-off approach to VidCon

Anyone who attended VidCon last week in Anaheim, California, would have been hard-pressed to find much evidence that the digital video industry convention is owned by Viacom.

How publishers tackle converting trial subscribers to full subscribers

Axel Springer, Schibsted and The Financial Times use reduced-cost trial periods and promotions to drive subscriber acquisitions, one area to watch is the number of "frequent buyers."

WTF is zero-party data?

The ad industry is evolving to a point where there are more opportunities to gather consented first-party data, otherwise known as zero-party data.

The Rundown: The myths of agency economics

The economics of the agency model keeps getting more complicated, and there are growing delusions from major agency execs when it comes to solving for these issues.

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns

As influencer marketing matures, it is getting new scrutiny in marketing organizations as to what exactly the results are -- and whether they match up with what the marketer paid.

WTF is TV ad caching constraint?

For addressable TV advertising to take off, the method by which addressable TV ads are stored will need an upgrade.

‘We’ve never had to adapt to anything like this’: Ad tech braces for more change

From the shift to first-price auction environments to the increasing pressure on resellers triggered by demand for more a more accountable digital ad supply chain, ad tech vendors are bracing for major changes over the next six months.