Digiday+ Member Exclusives
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‘It’s almost like a treasure hunt’: Inside the world of paid Amazon reviews
Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.
September 13, 2019 -
The Rundown: Content and commerce gets a second look
Many publishers are betting that content and commerce, long a dream, can finally be realized with media brands building “authentic” connections with an audience that can then build direct-to-consumer product businesses.
September 12, 2019 -
‘We’re doing an evolution’: Inside Playboy’s extreme makeover
Playboy is more politically and socially conscious than ever, but is it sustainable?
September 12, 2019 -
Anxiety has become the new normal
Things couldn’t be better, so why are we so unhappy?
September 12, 2019 -
Sellers.json, ITP, data clean rooms, bid translation: A guide to ad tech’s big issues
When it comes to ad tech, separating the bullshit from the genuine innovation, is crucial for both publishers and marketers. Here’s a primer for some key terms to throw around while enjoying that first (of many) Kolsch of the day.
September 11, 2019 -
#Canceled: How cancel culture is affecting brands
Cancel culture is a cultural, and perhaps financial boycott of any person, phrase, brand, company or concept that’s made a mistake. In the year 2019, that mistake can be big, or it can be small. It can be real or it can be perceived.
September 11, 2019 -
How ad tech is adapting to the pivot to privacy
For all the optimism around growing programmatic budgets, ad tech faces some existential questions amidst its move toward a privacy-first world.
September 10, 2019 -
Digiday Research: Subscription publishers’ biggest challenges, in five charts
Moving from open access to paid content is undoubtedly the biggest challenge for publishers launching a new paid-for product.
September 9, 2019