Digiday Research: Advertisers are more worried about the end of third-party cookies than publishers

A new Digiday poll found that buyers are more concerned about a cookieless future than publishers are. Some 75% of the buy-side executives surveyed said that in the wake of Google’s cookie-phaseout decision, they worry about their ability to target as well as measure ads.

The Rundown: In an age of consolidation, agency brand names make a comeback

The consolidation of firms will continue to change the agency business. But it may not mean agency brand names will keep disappearing.

Pitch deck: How Amazon is selling ads on Fire TV

Amazon’s Fire TV pitch deck touts its Thursday Night Football viewership, IMDb TV’s incremental audience and Alexa-connected ads.

In a new streaming war, NBCU’s Peacock takes aim at Hulu

Similar to Netflix, Hulu has enjoyed a head start as a company vying for advertisers’ streaming budgets. But competition is coming.

The Rundown: With what comes after the cookie unclear, ad tech is left in limbo

Whether it's Google's recent cookie announcement or the the U.K. data protection authority's latest GDPR warning, publishers and ad tech companies are grappling with a lot of unanswered questions about the future of the online ad industry.

Digiday Research: 40% of publishing workers report they have faced discrimination

While the #MeToo movement has made a big splash in the media industry and more people are discussing sexism and racism, a majority of the publishing workers that Digiday polled said they think things have not changed very much.

Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this year

The owners of this network of sites, ranging from Hubpages to Sports Illustrated, plan to deliver nine figures of revenue this year. Digiday asked three media executives about the publisher's prospects in 2020.

The Rundown: Seeds of discontent in the workplace

For years, these issues -- entitled and flaky employees, infantilized work cultures (thanks Google), constant pestering for unearned promotions -- were best filed under “WTF millennial.” Now, however, it’s clear that the changed nature of work and the office is more than yet another skirmish in the rolling generational wars. For starters, millennials aren’t new to the workforce, they’re your boss.