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Media Briefing: How a wave of independent authors is spawning more media co-opsThe past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.
April 22, 2021 -
Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level upMedia buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.
April 21, 2021 -
Future of TV Briefing: How publishers are taking a more active role in turning their articles into scripted TV shows and moviesAs publishers become more adept at producing their own unscripted projects, they are becoming more involved in how their intellectual property is being adapted.
April 21, 2021 -
Beauty & Wellness Briefing: Inside Beauty Brand Ulta’s first-ever Diversity WeekThe five days of programming for all of its 8,800-plus corporate, store and distribution center employees included group training "chat-ins" and distributed resources.
April 20, 2021 -
Gaming Advertising Forum Recap: Rapidly growing sector’s massive platforms and user diversity underestimatedDigiday’s Gaming Advertising Forum invited industry insiders and thought leaders from brands, gaming platforms and ad tech companies to take the industry’s pulse.
April 20, 2021 -
Marketing Briefing: How marketers and agency execs are approaching vaccine awareness campaignsMarketers and agency execs are taking more care with the language and strategy of campaigns due to the politicization of the vaccine.
April 20, 2021 -
Case Study: How BMW Group broke into the esports marketAfter successful gaming activations, BMW Group is leaning even further into the space as the pandemic pushed new players online.
April 16, 2021 -
Media Briefing: How publishers are pushing podcasts to new audiences
Podcast listening has rebounded from an initial pandemic-induced dip. But publishers still have work to do to attract more people to their shows.
April 15, 2021