Digiday+ Member Exclusives
-
Digiday Research: 41% of agency buyers say they will resume Facebook spending at the end of July
Agency execs remain dived on when to return their advertising budgets to Facebook as the end of the boycott nears.
July 30, 2020 -
‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data
In the latest edition of our Digiday+ Talks, Meron discusses how first-party data not only helps give Insider's sales team a better understanding to how a campaign might perform, but it also has legs that extend well beyond the confines of Insiders' websites.
July 29, 2020 -
TV networks begin to signal willingness to prioritize streaming over linear
For TV networks to succeed in streaming, they will need to make moves that jeopardize their legacy linear businesses.
July 29, 2020 -
‘Just waiting for the knockout blow’: U.K. government’s junk food ad ban yet another hit for already battered publishers
The U.K. government is proposing a ban on ads for foods high in fat, salt and sugar on TV or online before 9 p.m. — and is weighing ending online junk food ads altogether.
July 28, 2020 -
Digiday Research: 56% of buyers say clients paused Facebook ad spend this month
More than half of agency buyers said clients had paused Facebook ad spend this month in response to the “Stop Hate for Profit” campaign.
July 27, 2020 -
As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year
From March through July, direct-to-consumer startups in categories like personal care products and athletic apparel reported astronomical growth. Now, is a slowdown on the horizon?
July 27, 2020 -
‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now
In advertising, there’s long-been a “fraud problem” in that the industry has a surplus of poseurs or bullshitters.
July 27, 2020 -
What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse
Entertainment companies are conducting content audits, forming diversity committees and hiring diversity consultancies.
July 22, 2020