Marketing Briefing: ‘No inspiring message’: Humor, charity become main themes ahead of the Big Game

It remains to be seen how effective the Super Bowl will be this year as it will be unlike the large advertising event marketers are used to.

Media Buying Briefing: While not a return to rebundling, indie media and creative shops are winning business together

Independent creative and media agencies are combining to pitch, win and deliver more complete, business-minded solutions.

Digiday Research: Publishers’ revenue streams changed mostly at the margins because of pandemic

Only small percentages of publishers saw emerging revenue streams grow into meaningful sources.

Digiday Research: The coronavirus pandemic left marks on publishers’ 2021 revenue plans

While publishers remain focused on direct-sold ads and subscriptions, they seem less focused on diversifying revenue in 2021.

Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory

Media companies’ views on platforms have grown. But they are finding advertisers prefer to buy that inventory from the platforms.

Marketing Briefing: As Apple and Google privacy updates near, marketers, media buyers see ‘adverse impact on advertisers’

Marketers and media buyers will need to rethink their relationship with data as a result to avoid becoming too dependent on walled gardens.

Media Buying Briefing: To own or not to own, that’s the question with agencies and data — Part I: Publicis/Epsilon

The agency holding companies have chosen divergent paths over how to leverage and incorporate data, which in the last five or so years has muscled its way to the forefront of most media decisions.

Future of TV Briefing: Free, ad-supported streaming TV bubble nears an inflection point

The free, ad-supported streaming TV market has quickly expanded to the point of becoming overgrown.