Future of TV Briefing: Facebook’s short-form play

Opening up its video monetization program to shorter videos may help Facebook to keep pace with an ascendant Snapchat.

Marketing Briefing: With more clarity on vaccines, brands are thinking about post-Covid advertising

Marketers overall are taking a wait and see approach to the shifts in consumer behavior following mass vaccination.

Digiday Research: Contextual targeting will have its renaissance

After years of losing ground to tracking tactics, contextual ad targeting has come back en vogue, partly because it offers buyers both privacy compliance and scale.

Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’

Tectonic shifts associated with data, privacy and social media, whose impact is forcing media agencies, search executives and even clients to face the reality of what's inexorably heading their way.

Media Briefing: How the pandemic did — and didn’t — change the media industry

A year to the day since the coronavirus crisis was declared a pandemic, the media business has not changed all that much — at least not because of the pandemic.

Digiday Research: Brands are more worried about the coming cookie changes than agencies

The end of third-party cookies is expected to affect media's stakeholders differently.

Future of TV Briefing: How the coronavirus crisis reshaped (and sped up) the future of TV

The legacy of the last year, when the coronavirus crisis overtook the world, is the rapid acceleration of the many changes already underway in the TV, streaming and digital video businesses.

Marketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changes

Marketers are left wondering how they will navigate the true loss of the third party cookie, especially after Google said it won't build an alternative.