Digiday+ Member Exclusives
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Media Briefing: What four publishers’ latest earnings reports indicate about their digital makeovers
This week's Media Briefing recaps the latest earnings reports from four media companies and reviews what they indicate about the current stages of traditional publishers remaking themselves into digital organizations.
November 11, 2021 -
Future of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher
The Future of TV Briefing this week looks at the ad prices that Discovery, Disney, NBCUniversal, ViacomCBS and WarnerMedia have set for their standalone streaming services and why advertisers feel compelled to pay up.
November 10, 2021 -
Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel
Marketers and agency execs say that they expect advertisers to test out the channel more and more this year as it is still in the experimental phase but they expect the channel to grow quickly.
November 9, 2021 -
Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski
Adamski’s style of leadership is more extroverted and energetic, but he’s quick to salute Daryl Simm’s vision to grow OMG’s disparate elements into a major presence among its peers.
November 8, 2021 -
Digiday Media Research: A comprehensive guide to third-party cookie alternatives
Over the past decade, the third party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies.
November 4, 2021 -
Media Briefing: How publishers are adjusting their Pinterest approaches
In this week's Media Briefing, media editor Kayleigh Barber looks at how publishers are switching up their Pinterest strategies, including the ways they are making money directly and indirectly from the platform.
November 4, 2021 -
Future of TV Briefing: How addressable TV is advancing into the main linear TV market
The Future of TV Briefing this week looks at how TV networks like AMC Networks and Discovery and ad buyers like WPP's GroupM are developing the infrastructure for targeted ads to become the norm on traditional TV.
November 3, 2021 -
Digiday+ Research: A majority of publishers now sell products directly to their audiences
The share generating large portions of their revenue selling products to readers is comparable to the share that's turned events or content licensing into a big business.
November 2, 2021