Digiday+ Research check-in: Publishers are optimistically pessimistic about a recession

Digiday+ Research checked in with publishers to find out where their attitudes fall when it comes to an impending recession. It turns out publishers think a recession is coming, but they expect it to be a shallow one.

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement

Wisehart explained her approach to investment, the ideal client, how Media.Monks challenges traditional compensation structures, and believe it or not, her love of talking with procurement people.

Media Briefing: How publishers plan to attract in-quarter ad spending

Publishers are feeling the crunch to sell Q4 for as long as they can with advertisers' remaining budgets not quite solidified half way through the period.

Digiday+ Research: Publishers kick ad sales activations into high gear ahead of anticipated slow holiday

Publishers are ready to throw everything against the wall and see what sticks when it comes to holiday ad sales activations this year, Digiday+ Research found.

Future of TV Briefing: News organizations prepare for ‘the TikTok election’

This week’s Future of TV Briefing looks at how news organizations plan to cover next week's U.S. midterm elections on TikTok.

Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings

Less than a week into Elon Musk's acquisition of Twitter, advertisers are mixed on what's next.

Digiday+ Research: Publishers are short on ad sale optimism heading into the holiday season

Publishers are walking a thin line between optimism and pessimism about ad sales heading into the holiday season, a Digiday+ Research survey found, marking a big difference from last year when publishers were clearly optimistic about ad revenue.

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

As content marketing demands grow, agencies are turning to Web3 and content creators as the way forward.