Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.

Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing

Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.

Media Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice

Publishers' third quarter earning reports are in.

Future of TV Briefing: The market for TV and streaming shows is in a correction period

This week’s Future of TV Briefing recaps the conversations from last week’s Digiday Future of TV Programming Forum, during which production and development executives discussed the state of the programming market amid the economic downturn.

Digiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond

Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.

Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans

Last week, new questions about brand safety surfaced as paid verification allowed users to pay the $8 to be verified with some posing as brands like Eli Lilly and Nintendo, among others, posting statements said brands would likely never post.

Digiday+ Research: Publishers are a lot less pessimistic about subscriptions amid economic downturn

Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but there is significantly less pessimism about how subscriptions will fare, Digiday+ Research found.

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

Media agencies are currently leading the way in developing forms of measuring carbon, and are now applying them in differing ways. But will the cost be too much in the end?