Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn't all that bad.

Research Briefing: Marketers face cost of media challenges with site display ads, email’s main barrier is scale

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on the display ad landscape and its role in marketers’ playbooks.

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers' Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks.

Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling

This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle.

Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform

While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL's Cosmos in 1975.

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.

The slides are devoted to telling a story that WeAre8 hopes will run counter to the surveillance capitalism narrative that has come to define the largest social media companies.