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709
Results for ‘"pivot to video"’
Marketing on Platforms
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
March 13, 2024
Sponsored
How publishers are winning the holiday commerce game with real-time analytics
October 27, 2022
Sponsored
How NBCU’s ad tech platform is changing advertiser targeting across linear TV
October 20, 2022
Beyond Ads
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend
August 22, 2022
Experimental Channels
Why a four-year-old whiskey brand is finally adding digital marketing to the mix
September 8, 2022
Member Exclusive
Media Briefing: News publishers prep for possible ad slumps as election season nears
May 9, 2024
Experimental Channels
Wellness brand Liquid I.V. trades performance marketing for streaming and OOH
August 26, 2022
The Programmatic Marketer
The investment banker’s view of ad tech
September 28, 2023
Member Exclusive
Media Briefing: Publishers continue to push advertisers to check out their shoppable video pitches
May 12, 2022
Member Exclusive
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
March 18, 2024
Member Exclusive
Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
August 21, 2023
Member Exclusive
Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.
August 10, 2023
Marketing on Platforms
How social media pros are rewriting brand playbooks for the wave of new social platforms
October 24, 2023
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