Join us at the Digiday Publishing Summit from March 24-26 in Vail
DIGIDAY+ MEMBER EXCLUSIVES
‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
Roblox’s ad expansion sparks backlash from creator studios
In 2025, Roblox’s relationships with creator studios have soured, according to studio creator representatives, four of whom told Digiday that they feel their relationship with Roblox has shifted from partner to competitor.
Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic
Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek.
As political polarization intensifies, agencies struggle to find brand-safe gaming influencers
People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred many creators to be more vocal about their beliefs, particularly within the gaming space.
Marketing
‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties
What started as backyard concerts in 2009 has morphed into a mini-festival on the Monday night of SXSW where somewhere between 3,000 and 5,000 attendees will make a stop at the agency’s fete.
AI Briefing: The battle for AI search bars is becoming more conversational
Also, WPP eyes efficiencies with AI startup investments.
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
As brands like Progresso Soup and Harmless Harvest look to get in front of more shoppers, they’re setting their sights on influencers from a more senior cohort.
Future of TV
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries
This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.
Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.
Media Buying
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances.
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
The Dentsu media agency’s three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.
Coca-Cola quietly considers moving its North American media out of WPP
Nothing is decided yet, but if Coca-Cola does opt for a change then Publicis Groupe is the frontrunner to handle its media dollars in North America, which is reportedly worth close to $1 billion.
Podcasts
Research
We’re more accustomed to stories about how unhappy people are at work, but new research shows we are quite optimistic about our career prospects.
We’re more accustomed to stories about how unhappy people are at work, but new research shows we are quite optimistic about our career prospects.
Many of the perfumes on the market today are made by just a handful of fragrance developers. Founded by former Google researcher Alex Wiltschko, new fragrance developer Generation by Osmo hopes to fill a gap for smaller brands and producers by drawing upon automation and artificial intelligence.
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Member ExclusiveLuxury Briefing: Inside luxury's return to quality
Many of the perfumes on the market today are made by just a handful of fragrance developers. Founded by former Google researcher Alex Wiltschko, new fragrance developer Generation by Osmo hopes to fill a gap for smaller brands and producers by drawing upon automation and artificial intelligence.
Rebel, formerly Rebelstork, is expanding into new categories like home and rebranding as it seeks to tackle the $1 trillion returns crisis by selling brands’ returned items.
Rebel, formerly Rebelstork, is expanding into new categories like home and rebranding as it seeks to tackle the $1 trillion returns crisis by selling brands’ returned items.