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2373 Results for ‘global creative’

Strategizing for the Future

Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production

July 3, 2023
Brands in Culture

Here is the anatomy of the 2023 Christmas ad season

November 13, 2023
Beyond Ads

As Apple enters the VR headset market, brands take a wait-and-see approach

June 26, 2023
Agency Culture

How Code and Theory’s Kirstyn Nimmo vision for inclusion means making it a part of ‘all of our strategies’

September 1, 2023
Member Exclusive

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now

April 2, 2024
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises

April 17, 2023
The Creator Economy

How media agencies are tightening brand safety and transparency measures as influencers tap AI

May 12, 2023
Digiday @ CES

CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

January 11, 2024
Member Exclusive

Pitch deck: How Pinterest is pitching itself to advertisers in 2023

October 9, 2023
Generative AI

The pros and cons of publishers’ AI licensing deals

June 4, 2024
Generative AI

AI Briefing: More companies are advertising AI as spending picks up

October 30, 2023
Member Exclusive

Publisher strategies: How publishers are optimizing revenue streams

April 9, 2024
Gaming & Esports

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight

August 23, 2023

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