DIGIDAY+ MEMBER EXCLUSIVES
In Graphic Detail: The state of AI referral traffic in 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.
Media
Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals
Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Marketing
Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.
‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way
YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.
As every screen becomes shoppable, attribution problems resurface
As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.
Future of TV
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Media Buying
Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business
Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.
Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026
Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.
Crossmedia and Mile Marker make moves now to grow in their rosters in 2026
Both independents made executive moves to harness a potential windfall of clients leaving the holding companies for better service and results.
Annual research reports
Podcasts
Research
Jenny Breeden, svp of owned brand product design and packaging at Target, walked Glossy though some of the new speed-focused strategies the company has started adopting.
Jenny Breeden, svp of owned brand product design and packaging at Target, walked Glossy though some of the new speed-focused strategies the company has started adopting.
In the seventh edition of our Modern Retail Dictionary, we look back at the most overused buzzwords that drove retail conversations in 2025, from tariffs to value to AI everything.
In the seventh edition of our Modern Retail Dictionary, we look back at the most overused buzzwords that drove retail conversations in 2025, from tariffs to value to AI everything.