Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, steady merging of responsibilities.
Media
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
When bots look like buyers: agentic traffic causing new publisher headaches
The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend.
Marketing
Amid search wars, Google touts YouTube, display inventory to advertisers
Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.
Future of Marketing Briefing: The agentic turn inside programmatic advertising
The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.
For the agentic-curious: WTF is the Agentic RTB Framework?
It’s a new technical standard for running real-time bidding that focuses on efficiency.
Future of TV
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Media Buying
How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday
TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
Annual research reports
Podcasts
Research
Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies.
Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies.
Younger shoppers are cutting back on Chipotle, but spending more at Coach. As Gen Z mixes bargain shopping with luxury splurges, brands are charged with finding the middle ground.
-
AI StrategiesJohn Furner will be the CEO for Walmart's AI era
Younger shoppers are cutting back on Chipotle, but spending more at Coach. As Gen Z mixes bargain shopping with luxury splurges, brands are charged with finding the middle ground.