Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.
Media
How Forbes is using ChatGPT referral data to create audience cohorts
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh
AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging.
Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition
Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe
Marketing
The Great Resignation is over — unless you’re a retail CEO
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
WPP’s Open Pro AI suite already faces competition from Google and Canva
The holdco hopes its new product can open up SaaS revenue. But tech companies are on its tail.
Future of Marketing Briefing: AI didn’t break agencies – the talent drain did
It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It’s something more fundamental – and harder to fix.
Future of TV
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
Media Buying
How agencies, publishers and platforms are actually using AI agents
Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.
How retail execs will evaluate ChatGPT checkout this holiday season
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
Nearly half of HR people say AI enhances talent management — not by replacing human judgment but by handling grunt work.
Nearly half of HR people say AI enhances talent management — not by replacing human judgment but by handling grunt work.
When Gap launched CashSoft four years ago, it debuted a small assortment featuring a “proprietary new yarn” meant to replicate the feel of cashmere, a famously expensive material. Today, it is the focal piece of Gap’s holiday campaign.
When Gap launched CashSoft four years ago, it debuted a small assortment featuring a “proprietary new yarn” meant to replicate the feel of cashmere, a famously expensive material. Today, it is the focal piece of Gap’s holiday campaign.
This year, razor startup Harry’s created exclusive holiday gift sets for Walmart and Target to showcase its new Harry’s Plus razor design.
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AI StrategiesHow AI is reinventing the holiday gift guide
This year, razor startup Harry’s created exclusive holiday gift sets for Walmart and Target to showcase its new Harry’s Plus razor design.