Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

The Rundown: What CMA’s crackdown on Google really means for publishers

The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime.

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

News outlets losing influence to creators are grappling with meeting audiences on platforms that don’t send traffic to their sites.

LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.

After third postponement, media buyers don’t believe TikTok is going to be banned

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

Pitch deck: Pinterest’s Performance+ AI tool makes its case

Here’s how Pinterest is talking to advertisers about Performance+.

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik

The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

Much of the large announcements at last week’s Cannes Lions Festival of Creativity involved TV streaming and ad tech.

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning

Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.

Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators

Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy

A day in the life of Nikki Ogunnaike: How Marie Claire’s EIC balances meetings, media and mornings

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges