DIGIDAY+ MEMBER EXCLUSIVES
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
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Media
AI in 2025: Five trends for marketing, media, enterprise and e-commerce
After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase.
Media Briefing: What media execs are prioritizing in 2025
This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.
How publishers are strategizing for a second Trump administration: softer news and more social media
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Here are the cases for and against AI agents
Ads targeting AI agents rather than humans might sound ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers.
CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work.
Marketers question TikTok ban refunds ahead of Supreme Court debate
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off.
Future of TV
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.
Future of TV Briefing: How the future of TV shaped up in 2024
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.
Media Buying
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes – along with a good helping of the unknown.
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Netflix’s NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight.
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space.
Podcasts
Research
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TechnologyShould AI have a place in the boardroom?
Shiseido has shut down its metaverse and web3 projects amid workforce reductions and leadership changes. Its focus is sustainable growth amid shifting market dynamics.
Shiseido has shut down its metaverse and web3 projects amid workforce reductions and leadership changes. Its focus is sustainable growth amid shifting market dynamics.
Mack Weldon has essentially spent the past couple of years rebuilding its digital marketing program; the hope is these investments will pay off in 2025, and the brand can return to double-digit growth.
Mack Weldon has essentially spent the past couple of years rebuilding its digital marketing program; the hope is these investments will pay off in 2025, and the brand can return to double-digit growth.