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DIGIDAY+ MEMBER EXCLUSIVES
Amazon reverses its Google Shopping retreat, making life harder for performance buyers
The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers’ heads spinning.
Media
Inside the C-Suite: Complex’s new app is the future of its business, CEO says
Amid the pressure to reach readers in the AI era, mobile apps are emerging as one of the channels publishers see new potential.
Amazon quietly blocks AI bots from Meta, Google, Huawei and more
The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the updated code underlying Amazon’s sprawling website.
WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?
Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have been forged around different parameters: what many in the industry refer to as “AI grounding.”
Marketing
WTF are AI agents? (video update)
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don’t apply to them.
What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million acquisition by Wonder Group in 2023.
Future of TV
Future of TV Briefing: WTF is co-viewing measurement?
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
Future of TV Briefing: The investment landscape for creator-owned businesses
This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses.
Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers
This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.
Media Buying
Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown
The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.
Media Buying Briefing: When EQ is just as important as IQ in helping clients grow
Boathouse’s appeal is its contrarian streak — few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.
Ad Tech Briefing: Google readies its last stand in latest antitrust trial
As the ad tech trial of the century enters its final phase, the DOJ and Google unveil their courtroom plays.
Annual research reports
Podcasts
Research
As AI transforms the workplace at breakneck speed, a paradox has emerged that should keep every HR executive up at night.
As AI transforms the workplace at breakneck speed, a paradox has emerged that should keep every HR executive up at night.
Once the internet’s coolest fashion retailer, Ssense helped define luxury for a new generation. Now in administration, its collapse reveals what happens when cultural capital is traded for markdowns.
Once the internet’s coolest fashion retailer, Ssense helped define luxury for a new generation. Now in administration, its collapse reveals what happens when cultural capital is traded for markdowns.
This week’s Modern Retail Podcast gets into the news of President Trump’s latest tariff proposal, the trend of luxury shopping on vacation, and an interview with Sonia Lapinsky of Alix Partners on how consumers spent this summer.
This week’s Modern Retail Podcast gets into the news of President Trump’s latest tariff proposal, the trend of luxury shopping on vacation, and an interview with Sonia Lapinsky of Alix Partners on how consumers spent this summer.