DIGIDAY+ MEMBER EXCLUSIVES
Media buyers say Yahoo’s DSP is one to watch
Yahoo’s DSP has momentum, but Amazon’s aggressive expansion is keeping it in challenger mode
Media
Why publishers are building their own creator networks
Publishers are forming creator networks to regain control, combat traffic declines, and reach audiences shifting toward influencers.
The accidental guardian: How Cloudflare’s Matthew Prince became publishing’s unexpected defender
Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI firms crawl publisher sites.
A timeline of the major deals between publishers and AI tech companies in 2025
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
Marketing
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business.
Crisis, culture and costs: The new reality of the modern CMO
Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.
Future of TV
Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Media Buying
Omnicom Media’s Adamski: clients are the only ones not complaining about principal media
The global CEO of Omnicom Media now has six agency brands and Acxiom under his control, and he’s expected to maintain consistent growth among them.
Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.
At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
The partnership connects Walmart customer purchase data with Meta’s raft of influencers (via Instagram) to empower Creo to to help brands identify potential creator partners.
Annual research reports
Podcasts
Research
Armed with internal sales growth — the company closed 2025 with a 12% increase in revenue — and a still-growing appetite for fragrance among American consumers, Granado is opening two new stores in the U.S. in 2026 and tailoring new launches to suit the local consumer base.
Armed with internal sales growth — the company closed 2025 with a 12% increase in revenue — and a still-growing appetite for fragrance among American consumers, Granado is opening two new stores in the U.S. in 2026 and tailoring new launches to suit the local consumer base.
Beverage brands in the nonalcoholic space are consistently tweaking their messaging to reflect consumers’ drinking habits. With Dry January underway, this means using encouraging messaging that’s less shameful.
Beverage brands in the nonalcoholic space are consistently tweaking their messaging to reflect consumers’ drinking habits. With Dry January underway, this means using encouraging messaging that’s less shameful.