Join us at the Digiday Publishing Summit from March 24-26 in Vail
DIGIDAY+ MEMBER EXCLUSIVES
Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’
Brian O’Kelley employs AI and partners with Ebiquity, among others, to overhaul ‘brand standards.’
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Pinterest’s is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.
Creators and influencers on edge about Meta’s reported Reels spin-off
The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.
Roblox’s ad expansion sparks backlash from creator studios
In 2025, Roblox’s relationships with creator studios have soured, according to studio creator representatives, four of whom told Digiday that they feel their relationship with Roblox has shifted from partner to competitor.
Marketing
Marketers and agencies grapple with divisions over who controls retail media spend
Executive dysfunction behind the scenes is making it harder to track spending.
Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
LTK hopes to give back control to creators over their affiliate businesses with a revamp of its consumer app.
Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture.
Future of TV
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries
This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.
Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.
Media Buying
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances.
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
The Dentsu media agency’s three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.
Coca-Cola quietly considers moving its North American media out of WPP
Nothing is decided yet, but if Coca-Cola does opt for a change then Publicis Groupe is the frontrunner to handle its media dollars in North America, which is reportedly worth close to $1 billion.
Podcasts
Research
While nearly two-thirds of employees tell of being thrown under the bus by their colleagues, most people deny ever engaging in such behavior themselves.
While nearly two-thirds of employees tell of being thrown under the bus by their colleagues, most people deny ever engaging in such behavior themselves.
Newly-appointed Ulta Beauty CEO and president Kecia Steelman shared a multi-prong strategy to combat the company’s first drop in market share during its earnings call on Thursday. Steelman also shared new C-suite and organizational changes aimed at helping to combat the 1.9% drop in net sales YoY during the quarter. Meanwhile, standout category growth included men’s fragrance and multi-brand unisex fragrance kits, while prestige and mass skincare sales fell. Top performing brands during the quarter include Sol de Janeiro, Naturium and Tatcha.
-
Member ExclusiveResearch Briefing: AI’s retail role is booming
Newly-appointed Ulta Beauty CEO and president Kecia Steelman shared a multi-prong strategy to combat the company’s first drop in market share during its earnings call on Thursday. Steelman also shared new C-suite and organizational changes aimed at helping to combat the 1.9% drop in net sales YoY during the quarter. Meanwhile, standout category growth included men’s fragrance and multi-brand unisex fragrance kits, while prestige and mass skincare sales fell. Top performing brands during the quarter include Sol de Janeiro, Naturium and Tatcha.
Store associates at Kohl’s retail locations in Leominster, Massachusetts; Washington, Missouri and Eau Claire, Wisconsin confirmed over the phone that those particular stores are no longer accepting Amazon returns.
-
Member ExclusiveResearch Briefing: AI’s retail role is booming
Store associates at Kohl’s retail locations in Leominster, Massachusetts; Washington, Missouri and Eau Claire, Wisconsin confirmed over the phone that those particular stores are no longer accepting Amazon returns.