Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
AP makes its archive AI-ready to tap the enterprise RAG boom
It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,
Media
People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.
How The Times is using AI to model synthetic focus groups from human audiences
The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
Ranking is out, visibility is in as publishers chip away at AI search optimization
In the AI era, measuring pageviews isn’t enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
Marketing
After early success, the NFL plans more creator-led broadcasts
After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,
How AI is reinventing the holiday gift guide
Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.
In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.
Future of TV
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Media Buying
Media agencies look to AI to reduce inclusion list toil
Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.
Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.
WPP expands AI capabilities to boost brand performance with Sightly partnership
The era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent agencies are getting into the game.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
inDrive launches ‘Positions of Purpose’ to recruit leaders focused on social justice.
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TechnologyWill AI replace HR?
inDrive launches ‘Positions of Purpose’ to recruit leaders focused on social justice.
For the second year in a row, Lands’ End has taken residence in Soho with a pop-up focused on “chaotic customization.” The brand, which prides itself on being “approachable” and “attainable,” according to chief creative officer Kym Maas, sees personalization as a “solution,” which, she said, is always what it seeks to offer its customers.
For the second year in a row, Lands’ End has taken residence in Soho with a pop-up focused on “chaotic customization.” The brand, which prides itself on being “approachable” and “attainable,” according to chief creative officer Kym Maas, sees personalization as a “solution,” which, she said, is always what it seeks to offer its customers.
As influencer marketing becomes more competitive, brands are looking beyond typical beauty and fashion influencers to promote their products more authentically.
As influencer marketing becomes more competitive, brands are looking beyond typical beauty and fashion influencers to promote their products more authentically.