DIGIDAY+ MEMBER EXCLUSIVES
Media agencies test AI planning agents, while edging toward buying tools
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Media
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
Media Briefing: Why publishers are flocking to Substack
The Economist, The FT, The New Yorker and others have recently launched Substack newsletters, with varying strategies to find new audiences.
The Washington Post debuts AI-personalized podcasts to hook younger listeners
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and duration.
Marketing
How Costco stood against Trump’s agenda on tariffs, DEI this year
Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Future of TV
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Media Buying
Do AI agents have a place in programmatic advertising?
Agency and ad tech executives explain what tasks in their programmatic advertising workflows they would — and wouldn’t — outsource to AI agents.
Horizon’s Blu AI platform focuses on being a transparent business consultancy
Blu is essentially a connected marketing platform that uses a variety of LLMs to help the independent agency’s clients craft broader business goals through the prism of media
Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
Analysts and media buyers expect ‘upward pressure’ on CPMs, should Netflix win the tussle with Paramount.
Annual research reports
Podcasts
Research
A study shows a surge in executive stress, creating a talent retention emergency
A study shows a surge in executive stress, creating a talent retention emergency
Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a make-or-break challenge, luxury lost its bulletproof status, and consumer confidence in the economy tanked, among other headwinds. While many brands and retailers pegged mere survival as a win, others managed to strike a chord with consumers, innovate or shake up operations to the benefit of their business. At the center of those success stories is the 2025 Glossy 50. In our ninth annual list, we spotlight the doers, disruptors, “scene-stealers” and steadfast leaders who reshaped how we shop, what brands we support, and how we define fashion and beauty, against all odds.
Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a make-or-break challenge, luxury lost its bulletproof status, and consumer confidence in the economy tanked, among other headwinds. While many brands and retailers pegged mere survival as a win, others managed to strike a chord with consumers, innovate or shake up operations to the benefit of their business. At the center of those success stories is the 2025 Glossy 50. In our ninth annual list, we spotlight the doers, disruptors, “scene-stealers” and steadfast leaders who reshaped how we shop, what brands we support, and how we define fashion and beauty, against all odds.
Digital fashion retailer Asos is making physical retail more of a priority as it attempts a continued turnaround.
Digital fashion retailer Asos is making physical retail more of a priority as it attempts a continued turnaround.