Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
What it means for GDPR, ad tech and the online media industry as a whole.
Media
Rethinking entry-level hiring in the age of AI: A conversation with Amazon’s Diana Godwin
Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap.
WTF are synthetic audiences?
Publishers and brands are using AI to create a copy of audience behavior patterns to conduct market research faster and cheaper.
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Marketing
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.
As would-be buyers and critics circle, WPP’s siege mentality deepens
The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.
‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The platform is using the tournament’s draw as an early proving ground for a broader strategy to reassert its creator content around live events.
Future of TV
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Media Buying
The ‘hot dog vs. sandwich’ problem in AI advertising
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed, as Digiday editors discussed on this episode of the Digiday Podcast.
WTF is commerce media?
In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.
How Amazon aims to do more with less
Amazon’s campaign manager overhaul is designed to fix what advertisers disliked most about its DSP.
Annual research reports
Podcasts
Research
What used to be two distinct tracks — one focused on brand storytelling, the other on message discipline is increasingly a shared lane.
What used to be two distinct tracks — one focused on brand storytelling, the other on message discipline is increasingly a shared lane.
Last weekend, over 4,000 people lined up on New York City’s Mott Street to experience MCo Beauty’s first pop-up. The brand’s main goal, according to CMO Meridith Rojas, was to build community.
Last weekend, over 4,000 people lined up on New York City’s Mott Street to experience MCo Beauty’s first pop-up. The brand’s main goal, according to CMO Meridith Rojas, was to build community.
The e-commerce giant has quietly blocked more OpenAI-related bots from crawling Amazon.com, according to updates in its publicly visible robots.txt file.
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AI StrategiesTarget to launch new shopping app within ChatGPT
The e-commerce giant has quietly blocked more OpenAI-related bots from crawling Amazon.com, according to updates in its publicly visible robots.txt file.