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Buying with bots: AI search raises the bar for tailored shopping and transparency
AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from?
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
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Media
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.
Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback
Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.
Workplace policies poised for seismic shakeup post-election
Topping the list of expected changes: a rollback of many health insurance reforms provided under the Affordable Care Act, better known as Obamacare.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future.
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters.
Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
For Fortnite Creative maps, the first few days after publication are crucial for determining their long-term success. At the moment, Epic’s DMCA claim system allows maps to sit in limbo for up to 10 days before reinstating them, even if the claim ultimately turns out to be false.
Future of TV
Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
Media Buying
How influencer shops and agencies are adding content studios to boost production speed, revenue
Influencer shops expand content studios to boost production speed and drive additional revenue streams. Depending on who you talk to, they get there in different ways.
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
The companies are the latest to bring deep learning and large language models to media buying tools.
Media Buying Briefing: A tale of two reports (on media agencies)
Where Forrester’s latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers’ desire to change remuneration toward business outcomes.
Podcasts
Research
While corporate holiday parties remain a staple of workplace culture, they are also adapting to evolving employee preferences and post-pandemic realities.
While corporate holiday parties remain a staple of workplace culture, they are also adapting to evolving employee preferences and post-pandemic realities.
“Wicked,” which hit theaters on Friday, is dousing everything it touches in two colors: There’s pink, for Glinda, the Good Witch, played by Ariana Granda; and green, for Elphaba, the Wicked Witch, played by Cynthia Erivo. On the apparel and accessories side, there are collaborative collections from Gap, Vera Bradley, Beis, Roots, Crocs, Eugenia Kim, Foster Grant, Rebecca Minkoff, Cambridge Satchel and Lingua Franca, among other brands. And Paul Tazewell, the film’s costume designer, created a capsule collection for Target.
“Wicked,” which hit theaters on Friday, is dousing everything it touches in two colors: There’s pink, for Glinda, the Good Witch, played by Ariana Granda; and green, for Elphaba, the Wicked Witch, played by Cynthia Erivo. On the apparel and accessories side, there are collaborative collections from Gap, Vera Bradley, Beis, Roots, Crocs, Eugenia Kim, Foster Grant, Rebecca Minkoff, Cambridge Satchel and Lingua Franca, among other brands. And Paul Tazewell, the film’s costume designer, created a capsule collection for Target.
On this week’s Modern Retail Rundown: Target’s less-than-stellar earnings report, REI’s fight against serial returners and Starbucks reportedly considers selling its Chinese business.
On this week’s Modern Retail Rundown: Target’s less-than-stellar earnings report, REI’s fight against serial returners and Starbucks reportedly considers selling its Chinese business.