DIGIDAY+ MEMBER EXCLUSIVES
Ads are coming to Best Buy stores — including on entrances, walls and checkout counters
Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.
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WTF is Model Context Protocol (MCP) and why should publishers care?September 15, 2025
Media
How Mars decides where to spend its retail media dollars
Ron Amram, the senior director of global media for Mars, gave a glimpse at the company’s playbook for selecting which retail media network partners.
DEI work continues – if covertly – people managers emphasize
Companies are grappling with how to preserve the essence of DEI work under changed circumstances.
In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes
In spite of the increased prominence of top virtual influencers, brands’ demand for this type of creator has declined in 2025. This is part of the natural boom-and-bust cycle that occurs around disruptive cultural or technological forces.
Marketing
When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.
Still spending, still nervous: the paradox of Q4 advertising
In a precarious economy, marketers opt for controlled risk.
‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like.
Future of TV
Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions
This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.
Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Media Buying
Advertisers are already looking ahead to next year’s World Cup
With nine months to go, marketers are plotting to make the most of what’s expected to be the biggest World Cup yet.
Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges
Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears.
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
The cookie’s not formally going away, but spending by CPGs points to its eventual obsolescence.
Annual research reports
Podcasts
Research
This hidden form of burnout risks billions in lost productivity. Here’s how employers can spot and prevent it before it’s too late.
This hidden form of burnout risks billions in lost productivity. Here’s how employers can spot and prevent it before it’s too late.
This week, I checked in on beauty publication Byrdie’s revamped Byrdie Social Club event. Additionally, Nudestix and Byoma are beauty’s most recent acquisition targets, and Glossier welcomes a new CEO.
This week, I checked in on beauty publication Byrdie’s revamped Byrdie Social Club event. Additionally, Nudestix and Byoma are beauty’s most recent acquisition targets, and Glossier welcomes a new CEO.
Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.
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Member ExclusiveMeasurement is the word defining retail media right now
Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.