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DIGIDAY+ MEMBER EXCLUSIVES
Generative AI sparks brand safety concerns marketers know all too well
Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Three publishers’ workforce diversity reports show DEI efforts remain sluggish
Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year.
Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.
Marketing
In Graphic Detail: Inside the state of the creator economy industrial complex
The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes.
Shopify has quietly set boundaries for ‘buy-for-me’ AI bots on merchant sites
The change comes at a time when major retailers like Amazon and Walmart are leaning into agentic AI.
WTF is ‘Google Zero’?
The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.
Future of TV
‘Walt Disney is not Mickey Mouse’: The modern creator career path, from full-time to founder
The business of being a creator isn’t a solo show. They have become full-on productions.
Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.
Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
Media Buying
Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’
The ‘brand safety’ debate is threatening to derail the IPG-Omnicom merger, while questions are raised on the integration of Annalect and Acxiom.
Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?
WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing key executives in the leadup to their union.
Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija
The CEO and architect of Omni departs, hinting at pending changes as Omnicon continues $13.5 billion IPG takeover bid.
Annual research reports
Podcasts
Research
Manager engagement has nosedived to just 27% — a devastating three-point drop in a single year that’s sending shockwaves through entire companies.
Manager engagement has nosedived to just 27% — a devastating three-point drop in a single year that’s sending shockwaves through entire companies.
According to a recent report from data analytics firm Consumer Edge, Maëlys — the body-care brand best known for its B-Tight Lift & Firm Booty Mask — ranked as the second fastest-growing DTC beauty brand in the first half of 2025, topped only by Hailey Bieber’s billion-dollar baby, Rhode. Now, it’s expanding.
According to a recent report from data analytics firm Consumer Edge, Maëlys — the body-care brand best known for its B-Tight Lift & Firm Booty Mask — ranked as the second fastest-growing DTC beauty brand in the first half of 2025, topped only by Hailey Bieber’s billion-dollar baby, Rhode. Now, it’s expanding.
This week’s Modern Retail podcast is a special crossover episode with the Glossy Beauty podcast, discussing Ulta’s latest acquisition and the legal journey around protecting IP. Plus, an interview with Blogilates founder Cassey Ho.
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OperationsThe new rules of store credit cards
This week’s Modern Retail podcast is a special crossover episode with the Glossy Beauty podcast, discussing Ulta’s latest acquisition and the legal journey around protecting IP. Plus, an interview with Blogilates founder Cassey Ho.