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1960
Results for ‘global creative’
Generative AI
AI Briefing: How Priceline and other e-commerce companies are approaching generative AI
February 19, 2024
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023
Digiday Media Buying Summit
Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer
October 13, 2022
Marketing on Platforms
Marketers reconsider BeReal as it launches its first global brand marketing campaign
October 4, 2023
Publishing in the Platform Era
Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage
April 24, 2023
Member Exclusive
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
May 9, 2024
Sponsored
How Uber’s multichannel advertising is reaching consumers on the go
October 3, 2023
Brands in Culture
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
October 12, 2022
Gaming & Esports
Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight
August 23, 2023
Gaming & Esports
How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom
October 27, 2022
Member Exclusive
Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year
June 19, 2023
Business of TV
Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one
May 2, 2023
Managing Through Crisis
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
November 29, 2022
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