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1960
Results for ‘global creative’
Gaming & Esports
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
May 1, 2024
Evolving Agencies
How much content is too much? Agencies are starting to ask that question
June 2, 2023
Marketing on Platforms
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
June 8, 2023
Gaming & Esports
Why Misfits is rebranding to pivot away from competitive gaming
June 20, 2023
Brand Safety
A global collective of ad execs has launched an open-source resource to help brands support quality journalism
June 21, 2022
The Commerce Media Era
‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
May 3, 2023
Member Exclusive
Media Buying Briefing: What if ChatGPT could replace a media planner?
May 22, 2023
Generative AI
How media agencies are shifting toward generative AI content in influencer marketing
March 26, 2024
Gaming & Esports
How Riot Games developed its brand identity for the League of Legends World Championship
November 4, 2022
Strategizing for the Future
National CineMedia to offer guarantees on business outcomes this upfront
March 13, 2024
Agency Culture
How Code and Theory’s Kirstyn Nimmo vision for inclusion means making it a part of ‘all of our strategies’
September 1, 2023
Agency Culture
How agencies are using AI to innovate for clients and work faster
September 8, 2022
Generative AI
AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections
July 12, 2024
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