DIGIDAY+ MEMBER EXCLUSIVES
Substack’s video bet could be a growth hack for small creators
Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren’t experiencing the same boost.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.
The Rundown: What CMA’s crackdown on Google really means for publishers
The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime.
Media Briefing: As social platforms favor creators, publishers are left out of the referral loop
News outlets losing influence to creators are grappling with meeting audiences on platforms that don’t send traffic to their sites.
Marketing
Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.
How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.
Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover
Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.
Future of TV
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.
Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.
Media Buying
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger.
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
Much of the large announcements at last week’s Cannes Lions Festival of Creativity involved TV streaming and ad tech.
Annual research reports
Podcasts
Research
The distinction of fractional versus freelance matters enormously for HR executives navigating today’s talent landscape.
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TalentWTF is a "keeper test"?
The distinction of fractional versus freelance matters enormously for HR executives navigating today’s talent landscape.
In this week’s luxury briefing, we dive into how luxury fashion is approaching a post-“Challengers” tennis fashion landscape at Wimbledon and beyond. Also, why casualization is happening in men’s fashion, what products luxury customers are actually buying, executive moves, the latest Glossy Podcast and news to know.
In this week’s luxury briefing, we dive into how luxury fashion is approaching a post-“Challengers” tennis fashion landscape at Wimbledon and beyond. Also, why casualization is happening in men’s fashion, what products luxury customers are actually buying, executive moves, the latest Glossy Podcast and news to know.
In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to changes over the past few years in how people interact with social content and creators.
In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to changes over the past few years in how people interact with social content and creators.