This week’s top tweets show a disdain for Facebook, social media campaigns and for “The Pitch” (no surprise there). See who in the industry made the Twitter cut.
Facebook procedure
@peretti, Jonah Peretti, co-founder, Buzzfeed

The walking dead
@lcrampsie, Lauren Crampsie, CMO, Ogilvy and Mather

What we have here is a failure to communicate
@hueypriest, Erik Martin, GM, Reddit

Facebook Noise
@jherskowitz, chief product officer, official.fm

Way Harsh
@copymatt, Matt O’Rourke, interactive creative director, Weiden + Kennedy
More in Media
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton Ice Tea is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
