Nine passes left to attend the Digiday Publishing Summit
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
South by Southwest is filled with brands, agencies and publishers on the hunt for the Next Big Thing. That’s only natural, according to Vitrue vp of business development Max Clark, because the digital media world has never changed so quickly.
I sat down with Clark as part of Vitrue’s sponsorship of Digiday’s SXSW coverage. We chatted about the recent changes Facebook has made, the increasing need for brands to blend earned and paid media, and how brands to think of themselves not just as publishers but also as storytellers.
More in Media
Substack creators attribute their boost in subscribers to the platform’s community tools
Substack’s ongoing efforts to win over creators by becoming a community platform are winning over writers who value being part of a vibrant creative community.
Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.
How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.