Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
South by Southwest is filled with brands, agencies and publishers on the hunt for the Next Big Thing. That’s only natural, according to Vitrue vp of business development Max Clark, because the digital media world has never changed so quickly.
I sat down with Clark as part of Vitrue’s sponsorship of Digiday’s SXSW coverage. We chatted about the recent changes Facebook has made, the increasing need for brands to blend earned and paid media, and how brands to think of themselves not just as publishers but also as storytellers.
More in Media
Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social
Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.
Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model
A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era
Publishers say affiliate and commerce businesses need to evolve in the AI search era.