Last chance to save on Digiday Publishing Summit passes is February 9
It is no secret that consumers are turning to online news services en masse, but the The Pew Report on the State of the Media 2010 provided a statistical basis for publishers piqued interest in investing into digital formats.
Not only are consumers turning away from print, but newsrooms are slicing staff and pulling in outside talent, from the finance and technology industries to create new revenue models and to hone strategy.
Although consumers are flocking to digital news sources, only 23 percent, per the study, would invest $5 per month in premium news content. Bridging the gap between consumer interest and a willingness to pay will be digital and print publishers’ greatest challenges in the coming decade.
View key findings and stats from The Pew Report on the State of the Media 2010 here
More in Media
Google’s forced AI opt out: what changes — and what doesn’t — for publishers
Publishers want the Competition Markets Authority to impose harder structural remedies on Google regarding its AI crawler vs. behavioral ones.
Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?
ChatGPT ads are coming, and publishers fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.
Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026
Publishers continuously assess how to use AI without compromising editorial standards. Here’s how they’re doing it.