Lock in a year of Digiday+ for 35% less. Ends May 29.
It is no secret that consumers are turning to online news services en masse, but the The Pew Report on the State of the Media 2010 provided a statistical basis for publishers piqued interest in investing into digital formats.
Not only are consumers turning away from print, but newsrooms are slicing staff and pulling in outside talent, from the finance and technology industries to create new revenue models and to hone strategy.
Although consumers are flocking to digital news sources, only 23 percent, per the study, would invest $5 per month in premium news content. Bridging the gap between consumer interest and a willingness to pay will be digital and print publishers’ greatest challenges in the coming decade.
View key findings and stats from The Pew Report on the State of the Media 2010 here
More in Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?