Last chance to save on Digiday Publishing Summit passes is February 9
It is no secret that consumers are turning to online news services en masse, but the The Pew Report on the State of the Media 2010 provided a statistical basis for publishers piqued interest in investing into digital formats.
Not only are consumers turning away from print, but newsrooms are slicing staff and pulling in outside talent, from the finance and technology industries to create new revenue models and to hone strategy.
Although consumers are flocking to digital news sources, only 23 percent, per the study, would invest $5 per month in premium news content. Bridging the gap between consumer interest and a willingness to pay will be digital and print publishers’ greatest challenges in the coming decade.
View key findings and stats from The Pew Report on the State of the Media 2010 here
More in Media
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf
Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.
The Rundown: What YouTube creators should expect to change in 2026
YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more – what does it all mean for creators?