It is no secret that consumers are turning to online news services en masse, but the The Pew Report on the State of the Media 2010 provided a statistical basis for publishers piqued interest in investing into digital formats.
Not only are consumers turning away from print, but newsrooms are slicing staff and pulling in outside talent, from the finance and technology industries to create new revenue models and to hone strategy.
Although consumers are flocking to digital news sources, only 23 percent, per the study, would invest $5 per month in premium news content. Bridging the gap between consumer interest and a willingness to pay will be digital and print publishers’ greatest challenges in the coming decade.
View key findings and stats from The Pew Report on the State of the Media 2010 here
More in Media
A timeline of the major deals between publishers and AI tech companies in 2025
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
No playbook, just pressure: Publishers eye the rise of agentic browsers
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
The biggest SEO lessons in 2025 for publishers
KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.