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Media
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‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Retail
Carla Rover
carla.rover@digiday.com
@@carlarover
Consolidation Won’t Solve Ad-Tech Complexity
by
Carla Rover
Inside The Economist’s Digital Strategy
by
Carla Rover
Can Scott Thompson Turn Around Yahoo?
by
Carla Rover
5 Ad Tech Startups to Watch
by
Carla Rover
2012 Industry Predictions: The Death of Audience Buying?
by
Carla Rover
Organic’s Scarfi: More Female Risk Takers Needed
by
Carla Rover
Adobe’s Google Differentiator: Advertisers and Publishers Trust Us
by
Carla Rover
Meet the Top DSPs
by
Carla Rover
Ad Tech’s Glass Ceiling
by
Carla Rover
Millward Brown on Decoding Brand Equity
by
Carla Rover
Xaxis’ Lesser: Brands Don’t Trust Web Metrics
by
Carla Rover
MediaMath’s Joe Zawadzki on Yahoo’s ‘War on Middlemen’
by
Carla Rover
Inside the Economist Group’s Ad Network Play
by
Carla Rover
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