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The case for and against agencies betting on tokens the way they bet on media
Media
Marketing
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Future of TV
Special Projects
Digiday+ Research
WTF Series
Newsletters
Media
WTF Series
WTF is federated learning
November 14, 2019
Marketing on Platforms
Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
November 14, 2019
Content & Commerce
How BuzzFeed has built a creators network for branded content
November 14, 2019
Life Beyond the Cookie
As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground
November 13, 2019
Publishing in the Platform Era
Publishers try new tacks to drum up interest in their ad platforms
November 13, 2019
Data Regulation
Ad tech vendor Sharethrough to shut European operations, blames GDPR
November 12, 2019
Content & Commerce
The Atlantic is launching a subscriber-only app
November 12, 2019
Media
Arianna Huffington sees a ‘broken’ media model
November 12, 2019
Media
Food52’s Amanda Hesser and Merrill Stubbs on their community media model
November 12, 2019
Life Beyond the Cookie
‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future
November 11, 2019
WTF Series
WTF is demand-path optimization?
November 11, 2019
The Programmatic Marketer
Advertisers emerge as buyers for ad tech
November 8, 2019
Audio Anywhere
After an early rush to Amazon Alexa, publishers are less enthusiastic
November 8, 2019
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