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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Media
Beyond Ads
Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
July 2, 2020
The Programmatic Publisher
As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue
July 2, 2020
Member Exclusive
The Facebook ad boycott could help publishers swing the pendulum back to context
July 2, 2020
Marketing on Platforms
Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying
July 1, 2020
Work Life
How Substack has spawned a new class of newsletter entrepreneurs
July 1, 2020
The Programmatic Publisher
Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times
July 1, 2020
Managing Through Crisis
‘Being Black, you have to work twice as hard’: Inside Bleacher Report’s staff revolt that toppled a CEO
June 30, 2020
Managing Through Crisis
With the Facebook ad boycott, the push for inclusivity arrives in ad buying
June 30, 2020
Media
‘Significant growth’: Bloomberg Media Group CEO Justin Smith on the accelerated shift to subscriptions
June 30, 2020
The New Normal
‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events
June 29, 2020
Marketing on Platforms
‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
June 29, 2020
Life Beyond the Cookie
‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data
June 29, 2020
Member Exclusive
Digiday Research: Over a third of agency employees report pay cuts, 25% report layoffs
June 29, 2020
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